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Sections, Conversion Blocks, bundles and the cart drawer: what's the difference?

What each Section Store feature is, where it shows, how you pay for it, and which names are easy to mix up.

Updated November 4, 2026

Sections are full-width parts of a page. You get them free, buy them once or get them with Plus. Conversion Blocks sit inside a section, usually on the product page. Bundles and the cart drawer are offers you set up in the app. AI Pages builds whole pages from these.

The features side by side

Feature What it is Where you set it up How you get it
Sections Full-width parts of a page from our catalog Theme editor, under Add section Free, bought once, or included in Plus
Conversion Blocks Small blocks inside a section, like Sticky add to cart Theme editor, under Add block and Apps Plus
Bundles Deals above Add to cart, like Buy 2 save 10% Bundles in the app Plus to go live
Cart Drawer A cart that slides in, with rewards and upsells Cart Drawer in the app Plus to go live
AI Pages We build a page with sections and blocks AI Pages in the app Plus

AI setup on the Conversion Blocks page is part of AI Pages. It isn't a separate tool.

Names that are easy to mix up

  • Countdown timer: there's a Conversion Block called Countdown timer, and there are countdown sections in the catalog. The block needs Plus and sits inside a section. A section is a separate part of the page and has its own settings.
  • Addons: the Addons block is a Conversion Block for the product page. Add-on sections are catalog sections.
  • Bundle: a bundle deal in Bundles is a discount for shoppers. Bundle & Save in the Sections catalog is a way for you to buy several sections at once.
  • Plus: this means Section Store Plus, not Shopify Plus.

When you ask us for help, tell us which one you mean. It gets you the right answer faster.

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