Section Store Help CenterOpen Section Store

Add the Benefits list block (check list of USPs)

Show up to four short lines with a check-style icon in your buy box. Pick the icon, size, colors and spacing.

Updated November 4, 2026

The Benefits list block shows up to four short lines, each with a check-style icon. Use it for quick selling points. For benefits with their own icons and subtitles, use the Benefits block.

Before you start

You need Section Store Plus or its free trial.

Add the block

  1. In Shopify admin, open Apps → Section Store → Conversion Blocks.
  2. On the Benefits list card, click Edit In Theme.
  3. Pick your theme. Your live theme has a green dot.
  4. The theme editor opens on your product template with the block added.
  5. Drag the block where you want it.

Set it up

  1. Under Benefit details, replace the text in Benefit #1 to Benefit #4.
  2. Clear a line to hide it.
  3. Under Icon, pick Filled, Scallop, Basic, Outline, Star or Open.
  4. Click Save.

Settings

  • Layout: Gap between lines.
  • Icon: Icon, Size, Custom icon and Icon color.
  • Text: Size and Color.
  • Appearance: Alignment, Border, Thickness, Color, Roundness, Background and Background gradient.
  • Padding: Vertical and Horizontal.
  • Custom CSS.

Good to know

  • Four lines is the limit. For more, add a second Benefits list block.
  • All lines share one icon. Custom icon replaces the icon on every line.
  • Background gradient beats Background.
  • The lines are the same on every product that uses the template. To change a line per product, connect it to a metafield.

If it doesn't work

  • It says Benefit #1: that's the sample text. Replace it.
  • My custom icon doesn't take the icon color: Icon color works on the built-in icons. Upload your image in the color you want.

Also searched as: benefits list, usp list, check list, checklist, tick list, bullet benefits, selling points, feature list, key benefits, checkmark list

Did this answer your question?