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Do I need Plus for AI Pages?

Yes. Building needs an active Plus subscription, and a free trial counts. Plus costs $15/month with a 14-day free trial for new stores.

Updated November 4, 2026

Yes. Every store sees AI Pages in the menu, but starting a build needs an active Plus subscription. A free trial counts. Plus costs $15/month, and new stores get a 14-day free trial.

Start Plus from AI Pages

  1. In Shopify admin, open Apps → Section Store → AI Pages.
  2. Click a build button. For a product page, pick what to build and click Continue. You see AI Pages comes with Plus.
  3. Click the button. It reads Start 14-day free trial, Resume trial with the days left, or Subscribe to Plus. With Subscribe to Plus, billing starts when you approve.
  4. Approve the subscription in Shopify.
  5. You land back in the build you started.

Price and trial

  • Plus costs $15/month. Older subscribers may keep $8 or $10.
  • New stores get a 14-day free trial.
  • A store that had Plus before gets only what's left of its first trial.

What needs Plus

  • Starting a build, and Retry on a failed build.
  • Brand guidelines. Without Plus you see "Brand guidelines come with Plus".
  • Buy credits.
  • Showing the sections and blocks AI Pages adds.

What works without Plus

  • Opening your pages under Recent pages.
  • Assigning a template, publishing a page and Restore original home page.

Those pages' Plus sections and conversion blocks don't show to customers without Plus.

Your free credits

Without Plus, the chip says builds with Plus. Those are your credits. They work once Plus is active.

If it doesn't work

  • "You need an active plan." or "An active subscription is required". Your plan ended, was cancelled, or has a payment problem. Start or resume Plus.
  • Plus shows active in Shopify but the app still asks for it. Open the chat bubble in the Section Store app or email [email protected].

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