A/B test visitor allowance

Plus at $15/month includes 1,000,000 visitor exposures each billing period for A/B tests. Older prices include fewer. There's no extra charge and no overage. When you reach the limit, your tests end on Version A, and you can start new tests in the next billing period.

How much you get

A visitor exposure is one visitor seeing a version in a test. All your tests share the allowance. It resets at the start of each billing period.

See your usage

Usage shows only once you reach 80%. A banner on the A/B Tests page and on each test reads A/B testing usage is above 80%, with the numbers.

We update usage with the hourly analytics report, so you can go a little past the limit. That costs nothing.

What happens at the limit

Your tests end. The app shows A/B testing is paused for this billing period, but nothing pauses.

• Running and paused tests end on Version A. Their status reads Ended.
• Your live bundle or cart stays as it is.
• Your results stay in the app.
• A test marked Decision needed stays open. Choose its final version as usual.
• Draft tests stay drafts.
• Create new test and Start test are greyed out until the next billing period.

The banner says running tests keep Version A until the next billing period. Ended tests don't come back when the period resets. To test again, create a new test in the next billing period.

Can I buy more?

No. There's no way to add to the allowance.

Related

• Run an A/B test on bundles or the cart drawer
• How does A/B test traffic split between versions?
• Older $8 and $10 Plus prices

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