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Create dynamic upsell blocks for every product page

Connect the Upsell block to a product metafield, so each product page shows its own upsell products with no extra templates.

Updated November 4, 2026

Connect the Upsell block's Products setting to a product metafield. Each product then shows its own upsell products, with no extra templates. You do this once, then fill in the metafield on each product.

Before you start

  • You need Section Store Plus or its free trial.
  • Add the Upsell block to your product template.

Step 1: Create a product metafield

  1. In Shopify admin, open Settings → Metafields and metaobjects.

  2. Under Metafield definitions, click Products.

    Metafields and metaobjects page in Shopify settings, with Products under Metafield definitions.

  3. Click Add definition.

    The Add definition button on the Product metafield definitions page.

  4. Give it a Name, like upsell_ss_theme.

  5. Set the type to Product.

  6. Choose List of products.

    A new metafield definition with type Product and List of products selected.

  7. Click Save.

Step 2: Connect the metafield to the block

  1. In Shopify admin, open Online Store → Themes.

  2. Click Customize on your theme.

  3. Open your product template.

  4. Select the Upsell block.

    The Upsell block selected in the theme editor sidebar.

  5. Next to Products, click the Connect dynamic source icon (three stacked circles).

    The dynamic source icon next to Select in the Products setting.

  6. Pick your metafield from the list.

    The dynamic source list with the upsell_ss_theme metafield highlighted.

  7. Click Save.

Step 3: Fill in the metafield on each product

  1. In Shopify admin, open Products, then a product.

  2. Scroll down to Product metafields.

  3. Find your metafield and pick the upsell products.

    Product metafields on a product page, with upsell_ss_theme at the top.

  4. Click Save.

  5. Repeat for each product.

Can't find your metafield? You may have many pinned definitions. Click View all.

The product page now shows those products in the Upsell block.

Good to know

  • A product with an empty metafield shows no Upsell block.
  • The block's other settings stay the same on every product.
  • The same steps work for Products on the Addons block.
  • Only products that use the template with the block show it.

If it doesn't work

  • The metafield isn't in the list: check it's a list of products. A single product metafield doesn't fit this setting.
  • The block shows the same products everywhere: Products still holds picked products, not the metafield. Connect it again.
  • The block shows on some products only: those products have the metafield filled in.

Also searched as: dynamic upsell, upsell per product, different upsell per product, upsell metafield, metafield upsell, list of products metafield, database icon, dynamic source, connect metafield, same upsell every product, upsell shows wrong product, no template needed

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