Run an A/B test on Bundles or the Cart Drawer

Section Store Plus can run A/B Tests on a published Bundle or an enabled Cart Drawer. Shoppers see Version A–D by traffic split, and you compare versions with paid-order results.

Before you start

• You need Section Store Plus (A/B testing is included with Plus.).
• For a Bundle: publish it first (Publish this Bundle before creating an A/B test.).
• For Cart Drawer: enable the drawer and its app embed (Enable the Cart Drawer before creating an A/B test.).
• When prompted, open Permission Required → Review Access Scopes so Shopify can connect the privacy-aware analytics pixel and read paid-order events.

Create an A/B test

1. Open Section Store → Bundles / Quantity Breaks or Cart Drawer.
2. Click A/B Tests (Compare Bundle and Cart versions using paid-order results.).
3. Choose Bundles or Carts.
4. Optional: click View sample report to see the report layout.
5. Click Create new test.
   • Bundles: on Test a bundle, pick Bundle to test, then Create new test.
   • Carts: the draft is created right away.
6. Or open a published Bundle / enabled Cart editor and click A/B test (or Create A/B test when it is available).

Set versions, traffic, and start

1. A Draft opens (you can rename it with Edit test name / Test name).
2. Under Versions, use Edit version (or open the Bundle/Cart editor via A/B test). Switch A–D with the version buttons; click Add version if you need more. Version A is the live item.
3. Change that version’s Bundle or Cart settings and save in the editor.
4. Back on the test, set Traffic split (total must equal 100%), then Save traffic or Split evenly.
5. Optional: Preview a version.
6. Click Start test.

Read results and finish

1. Open the test for Key metrics, Funnel, Breakdown, and Result guidance.
2. Optional: More actions → Export CSV.
3. When you are done, click End test → choose Final version in Choose the final version → End test with selected version. Or use Publish this winner / Choose final version from the editor.

Tips

• Recommended test duration: 2–5 weeks.
• Running tests can pause when you hit Plus included visitor exposures — watch usage banners on the test.
• From the Bundle or Cart editor you may see View running test, View paused test, or Choose final version.
• Conversion Blocks are not available for A/B Tests.